| Production
Information
Bacardi Silver
Adds "Raz" As Newest A-B Taste
 It's
the hottest new malternative and Anheuser-Busch has it. Bacardi Silver
Raz, a refreshingly clean and not-too-sweet premium malt beverage with
the natural flavor of raspberry, was in late August.
Following the successful
introductions of Bacardi Silver and Bacardi Silver O3, Bacardi Silver
Raz marks the newest spirit-branded flavored alcohol beverage (FAB) introduced
by Anheuser-Busch.
"New flavors
provide alternatives to adults who enjoy flavored alcohol beverages, and
Bacardi Silver Raz gives them another great choice," said Marlene
Coulis, director of new products, Anheuser-Busch, Inc. "Bacardi Silver
Raz is an opportunity to further grow our overall share of the flavored
alcohol beverage category while building on the success of the Bacardi
Silver brands."
As with Bacardi Silver
and Bacardi Silver O3, Anheuser-Busch, the world’s largest brewer,
and Bacardi U.S.A., Inc., importer of the world’s No. 1 distilled
spirit brand, have created another high-quality, premium flavored malt
beverage that is the perfect addition to the Bacardi Silver family.
"We’re
proud to continue our relationship with Anheuser-Busch and bring con-temporary
adults Bacardi Silver Raz," said Marcos Perez, vice president, Bacardi
Beverage Company, a division of Bacardi U.S.A., Inc. "With the combined
strengths of Anheuser-Busch and Bacardi trademarks, the Bacardi Silver
family, including Bacardi Silver Raz, are incomparable and a step above
any of the malternatives on the market."
Bacardi Silver Raz
is produced, marketed and exclusively distributed by Anheuser-Busch.
Media, promotional
items and merchandising materials support Bacardi Silver Raz with lifestyle
imagery that features powerful emotions, boundless energy and a zest for
life that helps bring people together.
Media support includes
television advertising and custom point-of-sale materials. Television
advertising appears primarily on late-night programming. Point-of-sale
and promotional items are tri-branded.
Bacardi Silver Raz
is available in clear, high-shouldered 12- and 24-ounce bottles and in
a 16-ounce plastic bottle. The applied plastic label features the Bacardi
Silver Raz logo and Bacardi Bat Device trademarks, along with the words
"premium malt beverage with the natural flavor of raspberry."
The Bacardi Bat Device is embossed at the neck of the bottle. This trademark
offers worldwide consumer recognition and is often interpreted as a symbol
of mystery and intrigue.
Bacardi Silver Raz
is five percent alcohol by volume.
For more information, visit www.bacardisilver.com.
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|  Michelob
Family Puts A Nice Finish on 2003
A fireplace spectacular will be the centerpiece of the Michelob
Family’s holiday promotion for off-premise retail customers
and on-premise retailers will take advantage of a warm "Nice
Finish" variety of point-of-sale materials.
Michelob, Michelob
Light and Michelob AmberBock "Nice Finish" materials include
the fireplace, the perfect centerpiece for displays of the Michelob
Family of beers, vista displays, cooler stickers, cooler door strips,
case cards, display wrap, image columns, metallic ornaments, danglers,
bucket wrap, dimensional table tents and waitstaff stickers.
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| Budweiser,
Bud Light Score With NFL Football
Budweiser and Bud Light are running up the score on the competition
with on- and off-premise promotions for NFL football games.
 Off-premise
retailers are using point-of-sale materials supporting Budweiser
and Bud Light as the perfect beers for tailgating parties, whether
they are held at the stadium or in consumer dens. Point-of-sale
materials include image columns and vista boxes in addition to price
cards and display bins.
Budweiser and
Bud Light are also cross-merchandised with Johnsonville Brats, Pringles,
Torengos, KC Masterpiece, Hidden Valley, Kingsford, Snyder’s,
Hormel and Solo. Consumers can save more than $12 on tailgate essentials.
On-premise retailer
materials focus on Monday night football with brightly colored elements
that make it a standout every week and makes every on-premise location
a "must visit" every Monday night.
Point-of-sale
materials include Monday Night Football schedule banner and table
tents, wall cut-outs, flexwrap, beer buckers and stringer pennants.
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| Holidays
More Interesting With Bacardi Silver
 The
Bacardi Silver Family is going to make this year’s holidays
more interesting.
Bacardi Silver
and its siblings, Bacardi Silver O3 and Bacardi Silver Razz, show
a sophisticated but playful look in holiday point-of-sale materials.
The silver metallic
paper and mischievous lifestyle imagery bring the holidays to life
in a way expected from the premium malt beverages.
Along with traditional
point-of-sale materials, new image columns become a focal point
of displays and glamour banners dress up any business. A stylish
aluminum tree display enhancer and festive new ornaments are available.
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| Bud Light
Says "Turkey Day ’03, Feast On It"
Bud Light is urging consumers to dive headlong into this year’s
Thanksgiving festivities with a hip and festive atmosphere with
emphasis on food, family and friends.
Bud Light Thanksgiving
will focus on holiday traditions with a new twist while driving
sales and reinforcing brand identity with the tagline, "Turkey
Day ’03. Feast on it."
On-premise retailers
will use Bud Light point-of-sale materials to decorate and connect
with customers with colorful images that reflect the action-packed
agenda of Bud Light’s contemporary adult consumers.
Materials include
dimensional table tents, vertical and horizontal banners, image
columns and flex wrap.Off-premise point-of-sale materials include
case cards, horizontal banners, image columns, cooler stickers and
flex wrap.
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|  Michelob
Ultra Celebrates Holidays
Michelob Ultra, Anheuser-Busch’s phenomenally successful
low-carbohydrate beer, will celebrate the holidays with the tagline
"Lose the Carbs, Not The Taste" having extra meaning.
Michelob Ultra
is the perfect beer for those wanting to enjoy its great taste while
watching carbohydrate intake. It’s classy, sophisticated and
has only 95 calories and 2.6 grams of carbohydrates.
Off- and on-premise
point-of-sale materials will be co-ed and winter themed to grab
active consumers’ attention and remind them to make the right
choice during the holidays.
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| Budweiser
Family Makes It True Holidays
 Budweiser
and Bud Light again join together during the holiday season to benefit
retailers and help consumers enjoy "True Holidays."
Off-premise
retail customers can take advantage of fresh, new lifestyle imagery
to set a contemporary tone while a stylish new snowflake design
makes the logos festive. Clydesdales in fields of snow are also
featured.
Image columns,
image towers and vista boxes become the center of holiday displays
and great new ornament danglers and branded wreaths will capture
the attention of any consumer.
Cross-merchandising
partners will allow consumers to save more than $3.50 on party essentials
from Hidden Valley Dips, Hormel Party Trays and New York Style Bagel
Chips.
On-premise retailers
will use the promotion’s point-of-sale materials to get in
the holiday spirit by using "Budweiser True Holidays"
and "Make it a Bud Light Holiday" themed elements. They
include bucket wraps, stringer pennants, Bud Family and O’Doul’s
table tents, ceiling spanners and waitstaff stickers.
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| Budwesier
Flickball Kicks In
 Budweiser's
Flickball promotion, based on the traditional paper football game
of the same name, roars into 300 markets across the country this
fall, including St. Louis County.
Budweiser Flickball
tournaments are now being played in on-premise locations. Grey Eagle
provides Flickball tables and coordinates the contests.
Winners will
advance to a St. Louis-area tournament to determine the team to
represent St. Louis in regional competition in November in Kansas
City. The national Budweiser Flickball Tournament will be held in
Houston during the Bud Bowl and Superbowl weekend.
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Michelob
Light And Playboy Hold "Triple Platinum" Sweepstakes
Imagine
ringing in the New Year at the ultimate party pad, the exclusive
Playboy Mansion in Los Angeles, surrounded by celebrities,
Playboy Playmates and plenty of Michelob Light.
This
fantasy will come true for three lucky consumers of legal
drinking age and their guests, the winners of Michelob Light’s
"Triple Platinum" sweepstakes. This is the third
consecutive year that Michelob Light and Playboy have partnered
for the promotion.
"Michelob
Light’s ‘Triple Platinum’ sweepstakes has
been a huge hit with consumers and we’re happy to bring
it back for the third year," said Rick Leininger, Brand
Director for the Michelob Family. "We want to give Michelob
Light drinkers a chance for a once-in-a-lifetime opportunity
to attend one of the most exclusive New Year’s Eve celebrations
in the world."
Michelob
Light’s "Triple Platinum" sweepstakes offers
consumers 21 and older a chance to win one of three grand-prize
trips for two to Los Angeles to attend Hugh Hefner’s
world-famous New Year’s Eve party at the Playboy Mansion
with the Dahm Triplets.
A
full-page Michelob Light advertisement featuring the Dahm
Triplets are appearing in Playboy directing readers to enter
at Michelob.com
for their chance to win one of the three grand-prize trips,
in addition to online promotion of the sweepstakes with a
link from Playboy.com
to Michelob.com
where online entry forms and complete contest rules are available.
Anheuser-Busch
Honored By Keep America Beautiful
August
A. Busch III, Chairman of the Board of Anheuser-Busch Companies,
accepted Keep America Beautiful’s 2003 "Vision
For America Award" during an October ceremony in Chicago.
Anheuser-Busch
was selected for the award "In recognition of [the company’s)
long commitment to environmental causes and its innovations
in conservation, recycling and animal rescue and rehabilitation."
Steve
Reinemund, Chairman and CEO of PepsiCo, Inc., and Chairman
of the Vision for America Award Dinner Committee, said, Anheuser-Busch’s
environmental record has earned the respect of its corporate
peers. "It has demonstrated a very clear commitment to
finding innovating ways to abide by Keep America Beautiful’s
tenets of ‘reduce, reuse and recycle,’" he
said.
"Aluminum
cans used by the beverage industry have undergone dramatic
improvements in design over the years, in large part because
of Anheuser-Busch’s support," Mr. Reinemund said.
"In fact, the company’s corporate leadership has
been instrumental in minimizing the beverage industry’s
contribution to solid waste in our country over the past 30
years. Anheuser-Busch’s ongoing commitment to environmental
stewardship and environmental education and to direct involvement
in community improvement efforts is a model for other corporations
to emulate.
Anheuser-Busch
is the world’s largest recycler of aluminum beverage
containers. Anheuser-Busch Recycling Corporation recycles
more than 100 percent of the aluminum cans sold domestically
by Anheuser-Busch.
Grey
Eagle Assists Operation Clean Stream
Grey
Eagle provided Budweiser and Bud Light for volunteers cleaning
the Meramec River and its tributaries on August 23.
More
than 1,500 volunteers cleaned 450 miles of the Meramec, Bourbeuse,
Big, Huzzah and Courtois Rivers. Refreshments were served
at the end of the day in eleven picnic sites throughout the
watershed.
Volunteers
removed eight, 40 cubic yard dumpsters of unsightly debris
and 1,300 tires. Tires and metals were recycled.
Ron
Coleman, Executive Director of the Open Space Council, said,
"We are proud that were able to provide this year’s
volunteers with a safe and rewarding work experience and send
a message to the public about the importance of anti-littering
and a clean out-of-doors."
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