| Three-Tier
System Serves Missouri, Nation Well
Despite repeated attempts to circumvent the brewer, wholesaler
and retailer network, the three-tier system has served Missouri
and the nation well since the 21st Amendment to the U.S. Constitution
ended prohibition 70 years ago.
The end of prohibition
brought with it an alcoholic beverage industry that is among the
most regulated of any in the United States.
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| Anheuser-Busch
Achieves Record Beer Volume In 2003
 Anheuser-Busch,
Inc., the U.S. beer subsidiary of Anheuser-Busch Companies, Inc.,
achieved record U.S. beer sales volume in 2003, it was announced
by Anheuser-Busch, Inc. President August A. Busch IV.
“We are
pleased to report that our domestic beer shipments to wholesalers
grew to an all-time high of 102.6 million barrels in 2003 —
increasing 800 thousand barrels or 0.8 percent over 2002,”
said Busch. “This record achievement, led by the success of
the new Michelob ULTRA low carbohydrate brand and increased Bud
Light sales volume, reflects the hard work and dedication by all
of our employees and wholesaler partners across the country”.
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Michelob Ultra Takes Center Stage
Numerous wire service stories and television reports recently
focused on low carbohydrate diets and virtually all mentioned
fast growing Michelob Ultra. An Associated Press
story quoted Beer Marketers Insight
editor Benj Steinman saying, “It’s
been the most successful new product since light beer,”
he said. Most stories said Michelob Ultra has captured 2.1
percent of total beer sales and noted several competitors
have introduced low-carbohydrate beers or are planning to
do so.
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